Evidence-based e-commerce consulting
Online shops that convert.
Built on proven research, not guesswork.
I'll keep this honest and short. Most online shops don't have a traffic problem. They have a friction problem. Somewhere in the journey, shoppers hesitate, lose confidence, or can't find what they need and leave. Fixing that isn't the hard part. The hard part is knowing exactly where it happens and why without burning months on guesswork.
If your shop already converts well and you're testing your way to better, that's great, keep going. But if your conversion is just okay, and you want to turn more of the visitors you already have into actual buyers, that's what I do.
Using my 5-Yes Framework, I help you identify where shoppers hesitate, lose confidence, and drop off and what to improve first.
The result: more customers, higher revenue, and more value from the traffic you already have.
[Claudia Signature]
Claudia Jeschko MSc
The 5-Yes Framework
An evidence-based conversion diagnostic. Because research delivers what best practice alone can't.
Most online shops are built on best practices, yet around 70% of shoppers still abandon their cart. The reason isn’t a lack of optimisation effort, it’s hidden friction in the buying journey.
The highest-converting online shops aren’t relying on secrets or hacks. They consistently remove friction throughout the buying journey, helping shoppers move forward with confidence.
The 5-Yes Framework maps that journey into five stages: Orient, Find, Decide, Buy, and Confirm. At each stage, the shopper must be able to confidently say “yes” to continue. If the answer is "no" or not fully confident friction occurs and the buying journey breaks.
The framework shows you exactly where your online shop is losing customers and what to improve to convert more visitors into buyers, backed by research and evidence.
1. Orient
"Am I in the right place? Can I trust this?"
The first seconds decide whether a visitor stays at all.
2. Find
"Can I get to what I need?"
Search, navigation and filtering that surface the right products fast.
3. Decide
"Is this the right choice for me?"
The product information, proof and reassurance that remove doubt.
4. Buy
"Can I complete this without friction?"
A cart and checkout that feel effortless, safe and inevitable.
5. Confirm
"Did I make the right decision? What is next?"
The reassurance after purchase that turns a buyer into a returning one.
Start Free
The 5-Yes Scorecard
Is your online shop converting as well as you think it is?
Score your shop against the five “Yes” stages in about five minutes and see exactly where you’re losing customers. 100% free.
Go deeper
The 5-Yes Audit: A structural expert review of your online shop, stage by stage, to find which "No" is costing you sales.
A structural review of your shop, stage by stage, with a prioritised roadmap of exactly what to fix first. Each recommendation is grounded in research, not opinion. My audits start from what large-scale usability research already shows works, so you invest where it actually moves the needle.
Choose your starting point
Three ways to start.
Begin with a free self-assessment, or go straight to a full structural diagnosis. Either way, you'll know exactly where your shop is losing shoppers — and what to fix first.
The 5-Yes Scorecard
Free Self Assessment in 5 minutes.
See where your online shop stands in five minutes.
€ 0.-
incl.VAT
Only 5 minutes. 100% free.
Top priorities. Quick Wins.
The structural issues that matter most, ranked. Results within 1 week.
€ 1.900.-
incl.VAT
A free 30-minute call to talk through your goals first. No commitment. Together, we'll decide whether an audit is the right next step.
Every fix, mapped and sequenced.
The full diagnosis, with the plan to act on it. Delivered within 2 weeks.
€ 4.900.-
incl.VAT
A free 30-minute call to talk through your goals first. No commitment. Together, we'll decide whether an audit is the right next step.
From Insights to Implementation Support
Your online shop audit is only the starting point.
A report that sits in a drawer doesn't change anything. So I also support you through implementation and project consulting — turning research-backed findings into changes your customers actually feel, and conversions you can measure. You get a clear path from insight to implementation, so the audit becomes real business results.
Price: individual, based on scope.
Book a free 30-minute call to talk through your goals first. No commitment. We decide together whats the right next step.
The research-backed e-commerce consultANT
Hi, I'm Claudia!
I've spent more than 20 years in digital and e-commerce. I managed my first e-commerce project in 2015 for Austria's largest grocery retailer, then worked as an e-commerce product manager launching an international shop across more than twelve countries. In every project the same questions came up — should checkout be one page or several? Which version converts better? — and we rarely had a real answer.
So part of my job became digging through research to make decisions other people were making on opinion. In 2025 I turned that into my own practice. I'm not a generalist CRO consultant and I don't sell hacks — I translate large-scale UX research into practical and proven standards, and I bring shops up to that standard before testing begins or they spend more on ads. Because most conversion problems are friction problems of your potential customers and do not be reinvented everytime.
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Why work with me
Why e-commerce teams choose to work with me.
20+ years in digital and e-commerce
From corporate relaunches to international shop launches across twelve-plus countries — I've built and improved shops from the inside, not just advised on them.
A research translator, not a guesser
Every recommendation is backed by research findings from leading institutes like Baymard Institute, Nielsen Norman Group and more.
Structure first, then testing
I get your online shop foundation right before you spend a cent on tests or ad budget so when you do test, you're testing the questions actually worth your time.
Frequently asked questions
If you have any other questions or feedback, contact me and I’ll get back to you shortly.
Who is the 5-Yes Audit for?
E-commerce operators, managers and agencies running shops that get traffic but convert below their potential — and teams building a new shop who want it right from the start. If you're already testing successfully, you may not need it; if you're about to start testing, it tells you what's worth testing.
What do you need from us to start an audit?
TBD
How is this different from a CRO agency or A/B testing?
Testing optimises what you already have. If the foundation has a structural problem, testing just optimises the leak. I fix the structure first, grounded in research — then testing becomes far more effective.
Do I need to be running tests already?
No. The framework works whether you've never tested or you test constantly. It either gives you a strong foundation to start from, or shows you where your test budget is being wasted.
What do I actually get at the end?
A clear, prioritised roadmap: which stage is losing shoppers, what to fix first, and the research behind each recommendation — delivered as a PDF you can act on or hand to your team.
Will you help implement the changes?
Yes — implementation and project consulting are available separately, so the findings turn into real results rather than another document in a drawer or nowadays in the Cloud.
Book a free 30-minute call
We'll look at your current situation, talk through your goals, and
explore if working together is the right fit. No pressure. No Commitment.
Get in touch
hallo@claudiajeschko.com
+43 650 24 04 862